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Those Who Host Lose the Most |
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Flyers in
PDF format.
“Those Who Host Lose the Most; Don’t be a Party to Teenage Drinking” joins with Safe Prom and Graduation Partnership to communicate the importance in keeping teens away from alcohol and other drugs. The campaign uses billboards, cinema advertisements, printed media advertisings, press releases, public service announcements and interviews on the radio and television to reach adults in the community.
“Those Who Host Lose the Most” is a social marketing campaign that emphasizes the legal and liability ramifications of contributing to underage drinking, the biological rationale behind the legal drinking age, and enforces a social norm that adults should not supply alcohol to minors or allow underage drinking. This program targets parents and other adults who provide, or knowingly allow minors to consume alcohol and indirectly impacts minors.
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